Saturday, May 3, 2008

Tiered Ticket Prices and April Results

I despise tiered ticketing schemes. With a passion. All these price changes based on who the team is playing and when tells me is that management believes their team isn't good enough to make money on it's own. Kind of a slap to the face for the fan, huh? "We're not going to field a good team for you to see, so now we want you to pay more to see a team that knows what it's doing." Now that's bad if you're, say, Pittsburgh. (Pittsburgh, by the way, is a perennial loser and needs every dollar it can get. They do not have a tiered pricing plan. Tickets are the same no matter what. The only teams that have full breakdowns of their schedule are the Mets, both Chicago teams and Toronto. Great company to be in.)

But lets say you're a team that claims to be good. A World Series contender. What does it tell your fans then? "We're a good team, but if you want to see the good games, you're going to pay even more for it." I say "Bullshit", but I also say, "You better fucking win."

So, with that in mind, I'm going to keep track of the Mets home game by month, and see just how much the fans are paying, on average, for wins and losses. And along comes April.

April had 14 home games, in which the Mets went 9-5. Of the 14 games, there was 1 Platinum game, 8 Bronze games and 5 Value games. Based on a sellout of Shea, the average price for a seat for a Platinum game is $64.90, Bronze is $34.45 and Value is $28.36 (Gold is $52.73 and Silver is $46.64, but they don't start till May 30.)

Platinum - 1 Loss at a total price of $3,657,115
Bronze - 5 Wins for a total price of $8,516,453.40
3 Losses for a total price of $5,511,655.50
Value - 4 Wins for a total price of $5,601,918.78
1 Loss for a total price of $1,611, 846.60

Total price for wins - $14,118,372.18
Total price for losses - $10,780,617.10

Price per win = $1,568,708
Price per loss = $2,156,123.42

If we take the one Platinum loss out of the equation, the prices per win/loss start to be closer to even. But that's the point, isn't it? That opening day, Platinum stinker that the Mets put up certainly didn't make anyone feel like they got their money's worth, did it? No one wants to pay Porsche prices for a Hyundai.